There is a phrase that literally can manifest your own reality. There is a phrase that can change the
world. There is a phrase that is basically casting a spell. And few people ever use it.
That phrase is “You Can Do It.”
Scholars believe that the phrase was coined in the late 20th century by modern philosopher Rob
Schneider. There is some debate here, but I digress. What is not debatable is the effects of this phrase.
A couple years ago, I had just moved to Tennessee. I was coming off an exhausting divorce process,
weighing in at my heaviest weight in my life, and feeling a bit lost. I needed to get my son involved in an
activity so he could meet people and chose Tae Kwon Do. It helped me greatly as a kid, so I knew it
would be good for him. And since I would be there, I decided to join too.
And boy am I glad I did, because it is where I rediscovered this phrase.
The instructor and his wife were becoming good friends and they invited to me train with them to run a
Spartan Race. I immediately declined saying that I can’t run a Spartan Race. And my instructor rebuffed
me saying “You Can Do It,” and I believed it. “Because we’re gonna train for the next 6 months.”
I love to say yes to challenges in life so with a little reluctance, I said, yes. Why not? And if any of you
know my story, I trained with them for 6 months, lost 20 pounds and ran my first Spartan Race. All of
this reinvented myself post-divorce and led to me creating Path to Manliness and writing my first book.
This phrase can reshape the world one person at a time. You need to say it to others. You need to say it
to your kids. (Tell your son this) And most importantly: You need to say it to yourself.
The Yin to the Yang here (or vice versa) is “I Can’t”
I hear this phrase from children all the time. It frustrates me because you know it holds kids back. You
know it holds adults back too, but kids are especially vulnerable because their worldview is still being
So again, don’t hold yourself back with the self-limiting belief that you can’t do something. We all do it.
I’ve done it plenty. When people asked me to run cross country, I used to say “I can’t run that far.” Now
I’ve got a half marathon under my belt. I used to say I can’t write a book. I’ve written a few.
What is it that you say you can’t do? How are you holding yourself back? And the mass majority are still
stuck in the “I can’t” phase.
As you close out this email, I want you to remember one thing:
You can do it…